About Gwendolyn Bounds

Gwendolyn (Wendy) Bounds is an award-winning journalist and author of multiple books, including her newest — Not Too Late: The Power of Pushing Limits at Any Age — which will be published in June 2024 by Ballantine Books.

Bounds with holding her puppy

Photo Credit: Jennifer Barrett, New Light Creative Services.

Bounds currently works as Vice President of Content & U.S. Media Partnerships for SmartNews, a news & information curation platform powered by machine learning and human wisdom. Before coming to SmartNews in 2022, Bounds was Vice President & Chief Content Officer for Consumer Reports overseeing editorial strategy, content creation and operations for all the brand’s print, video and digital products. Prior to that she worked at The Wall Street Journal for two decades in multiple leadership and content development roles.

Wall Street Journal. Wendy talking with Sebastian Junger.
With author/filmmaker Sebastian Junger

In her non-office time, Bounds competes in obstacle course racing — a demanding military-style sport requiring speed, endurance, mobility, and strength. The story of her transformation from an unathletic office executive glued to her screens into an age-group medalist and Spartan Race world championship competitor is chronicled in her new book Not Too Late.

Bounds’ first non-fiction book, Little Chapel on the River: A Pub, A Town and the Search for What Matters Most was published in 2005 by William Morrow. The critically-acclaimed book recounts her experiences at an old Irish pub in New York’s historic Hudson River Valley after the terrorist attacks of Sept. 11, 2001.

Bounds previously served as a regular on-air contributor to ABC News, including its Good Morning America show, for general consumer economic issues and has appeared on CNBC, The Weather Channel, CNN, MSNBC, DIY Network and Fox News. She is a seasoned speaker and moderator on topics of leadership, business and media.

Bounds was an executive producer of the Emmy-nominated NBC TV series, “Consumer 101,” which she helped launch at Consumer Reports in 2019. That same year, Bounds was named one of Folio’s Top Women in Media. Bounds was executive producer on a short-form documentary called “A Beautiful Death,” part of a Consumer Reports multimedia package that was a finalist for a National Magazine Award.

A native of North Carolina and graduate of the University of North Carolina at Chapel Hill, Bounds is a past board member of the university’s Board of Visitors, General Alumni Association and the Hussman School of Journalism & Media. Bounds is also a member of the North Carolina Media & Journalism Hall of Fame.

She currently lives and trains in New York’s Hudson River Valley and serves as a board member for multiple nonprofits, including American Public Radio’s Marketplace franchise, the award-winning Highlands Current nonprofit community news organization and the Constitution Marsh Audubon Center.

Video: Gwendolyn “Wendy” Bounds On-Air Reel