Gwendolyn (Wendy) Bounds is Executive Director, Content for Consumer Reports overseeing editorial strategy, content creation and operations for all print and digital products including Consumer Reports' magazine, Web sites, and video/TV operations.
Previously, Bounds was Executive Producer and Senior Director of Video & TV for Consumer Reports, overseeing the creation of content for both its online digital products and national TV affiliates.
Until December 2013, Bounds worked at The Wall Street Journal in multiple content leadership and development roles across its digital and print platforms. Most recently, she was managing editor and deputy for a global team of WSJ video producers, anchors and technical staff that produced live and packaged content for multiple platforms including WSJ.com, Hulu, Apple TV and YouTube. Bounds also anchored The Wall Street Journal's daily noon news & lifestyle show "Lunch Break."
Prior to her video leadership, Bounds held a variety of content roles as editor and writer for WSJ. She helped develop the popular Personal Journal section and pioneered and produced a popular home improvement column called "About the House." These assignments often found her wielding a chainsaw, weed-whacker or maul while reporting. She served as WSJ’s small business editor and columnist from 2004 to 2008 and as a WSJ reporter chronicled trajectories of companies in many industries including consumer products, fashion, travel, retail, marketing and media.
Over the past decade, Bounds served as a regular on-air contributor to ABC News, including its "Good Morning America" show, for general consumer economic issues. She also appeared weekly on CNBC to discuss entrepreneurship and has been a guest on The Weather Channel, CNN, MSNBC, DIY Network and Fox News.
She is a speaker and moderator of panels on environmental issues, entrepreneurship and the arts, presenting at venues such as Lincoln Center, the Audubon Society and the Samuel Dorsky Museum of Art.
Bounds' second non-fiction book, "Little Chapel on the River," was published in 2005 in hardcover by HarperCollins' William Morrow imprint and in paperback by Harper in August, 2006. The book chronicles her experiences at an old Irish pub in New York's historic Hudson River Valley after the terrorist attacks of Sept. 11, 2001. She contributed to the 2009 edition of "Now Write! Nonfiction."
In 2015, Bounds was executive producer on a short-form documentary called "A Beautiful Death" - part of a Consumer Reports multimedia package that was a finalist for a National Magazine Award. In 2010, she was awarded the Next Generation Leadership Award from the North Carolina Halls of Fame, which recognizes individuals representing leadership in their fields. Her first-person essay "Amid the Ashes, Baby Carriages, Shoes, Family Photos," which she co-authored with Kathryn Kranhold, won the 2002 Front Page Award for September 11th commentary from the Newswomen’s Club of New York.
Bounds is a native of North Carolina and graduate of the University of North Carolina at Chapel Hill, where she currently is a member of the Board of Advisors for the UNC-Chapel Hill School of Media & Journalism. Bounds also serves as a director for the UNC General Alumni Association. She served on the university's Board of Visitors from 2005 to 2009.
Bounds lives in the Hudson River Valley and is a member of the advisory board for the Constitution Marsh Audubon Center & Sanctuary.