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Gwendolyn (Wendy) Bounds is Head of Content (U.S.) for SmartNews, the world's most advanced free news & information curation platform powered by machine learning and human wisdom.


Most recently Bounds was Vice President & Chief Content Officer for Consumer Reports overseeing editorial strategy, content creation and operations for all the brand's print and digital products including Consumer Reports' magazine, Web sites, social media, podcast and video/TV operations. She worked there from January 2014 to August 2022.


In her non-office time, Bounds is an Obstacle Course Racer and competed in the Spartan Race 2019 and 2021 World Championships in Lake Tahoe and Abu Dhabi, respectively. She serves as a board member for multiple nonprofits, including American Public Radio's Marketplace franchise, UNC Chapel Hill's Hussman School of Journalism & Media, the award-winning Highlands Current nonprofit community news organization and the Constitution Marsh Audubon Center.  


Prior to coming to Consumer Reports, Bounds worked at The Wall Street Journal in multiple leadership and content development roles across its digital and print platforms. Most recently, she was managing editor and deputy for a global team of WSJ video producers, anchors and technical staff that produced live and packaged content for multiple platforms including WSJ.com, Hulu, Apple TV and YouTube. Bounds also anchored The Wall Street Journal's daily noon news & lifestyle show "Lunch Break."

At WSJ, Bounds also held a variety of content roles as editor and writer. She helped develop new product franchises such as the Weekend Journal section and pioneered and produced a popular home improvement column called "About the House." These assignments often found her wielding a chainsaw, weed-whacker or maul while reporting. She served as WSJ’s small business editor and columnist from 2004 to 2008 and as a WSJ reporter chronicled trajectories of companies in many industries including consumer products, fashion, travel, retail, marketing and media.


Bounds' second non-fiction book, "Little Chapel on the River," was published in 2005 in hardcover by HarperCollins' William Morrow imprint and in paperback by Harper in August, 2006. The book chronicles her experiences at an old Irish pub in New York's historic Hudson River Valley after the terrorist attacks of Sept. 11, 2001. She contributed to the 2009 edition of "Now Write! Nonfiction."


Over the past decade, Bounds served as a regular on-air contributor to ABC News, including its "Good Morning America" show, for general consumer economic issues. She also appeared weekly on CNBC to discuss entrepreneurship and has been a guest on The Weather Channel, CNN, MSNBC, DIY Network and Fox News. She is a seasoned speaker and moderator of panels on environmental issues, entrepreneurship and media, having presented at venues such as Lincoln Center, the Audubon Society and the Samuel Dorsky Museum of Art.

Bounds was an executive producer of the Emmy-nominated NBC TV series, "Consumer 101," which she helped launch at Consumer Reports in 2019. That same year, Bounds was named one of Folio's Top Women in Media. In 2015, Bounds was executive producer on a short-form documentary called "A Beautiful Death" - part of a Consumer Reports multimedia package that was a finalist for a National Magazine Award. In 2010, she was awarded the Next Generation Leadership Award from the North Carolina Halls of Fame, which recognizes individuals representing leadership in their fields. 


A native of North Carolina and graduate of the University of North Carolina at Chapel Hill, Bounds is a past board member of the university's Board of Visitors and General Alumni Association. She currently lives in New York's Hudson River Valley.